The first leaflet map of what was to become the ‘London Underground’
London Electric Railways.
London, 1908. Johnson Riddle & Co Ltd. Colour lithograph. Sheet 220 x 270mm.
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The first leaflet map of what was to become the ‘London Underground’ & UNDERGROUND ELECTRIC RAILWAYS OF LONDON.Stock #: 25122"*" indicates required fields
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Description
The first leaflet map to use the new 'UndergrounD' logotype, published shortly after the Metropolitan Railway joined a marketing scheme to promote the various London railways as a unified system.
Besides showing the defunct stations such as Down Street and Brompton Road, this map is interesting for marking the 'Shepherd's Bush Exhibition', the 'Franco-British Exhibition' of 1908 at White City: the area got its name from the exhibition buildings that were all white-washed. The reverse of the map is filled with timetables and lists of possible attractions for the rail traveller.