A leaflet map of the London Underground

The larger format leaflet, overprinted with four red circles and key for the 'British Empire Exhition Stations', serving the new Wembley Stadium: Wembley Park, Wembley for Sudbury, Sudbury Town & Alperton. The florid lettering of the station names, designed by Gill, is particularly striking. Leslie MacDonald Gill (1884-1947, known as Max), younger brother of Eric Gill, specialised in graphic design in the Arts and Crafts style. His most important commission was from the Imperial War Graves Commission, designing the script used on Commission headstones and war memorials, including the 'Thiepval Memorial to the Missing of the Somme'. His 'Wonderground Map of London', originally drawn as an advertising poster for London Electric Underground Railway Company in 1914, was such a success it is credited with saving the 'UndergrounD' advertising campaign.